Voluum Review

Voluum Review 2023

Introduction:

Attention marketers and digital advertisers! Are you seeking the ultimate performance tracking and optimization solution for your campaigns in 2023?

Look no further, as I delve into this Voluum Review and look at how, in today’s ever-evolving digital landscape, staying ahead of the competition has never been more important.

Being competitive requires robust tools to analyze, refine, and supercharge your marketing efforts. Join me to explore how Voluum can achieve all of this and more to boost your business’s success.

What is Voluum?

Voluum is a market-leading performance marketing platform that provides an all-in-one solution for optimising and measuring online advertising campaigns for advertisers, affiliate marketers, and media purchasing teams.

The platform offers a complete set of tools and features that allow advertisers to manage, analyse, and optimise campaigns across numerous channels such as native, push, display, and mobile.

Who is Behind Voluum?

Voluum was born around 2015, when its founder Robert Gryn, himself an experienced affiliate marketer, realised that there was no effective solution for tracking & optimizing multiple ad campaigns in one place.

Juggling multiple traffic sources, A/B testing offers, landing pages and so many other parameters it was a 24/7 job.

Being a part of the zeropark.com advertising network, Robert has built with the help of partner Codewise, an exceptional piece of software, that has revolutionised how we, as affiliate marketers and advertisers track and develop our business activities.

Benefits of Voluum

Voluum works with the mantra of Track, Optimise, Automate.

In this Voluum Review blog post, we will go through Voluum, looking at its features, cost, and performance and why it is one of the best affiliate tracking platforms on the market.

Let’s Get At It

Tracking Your Data With Voluum

Voluum’s novel tracking function allows you to track desktop, mobile, and affiliate campaigns all in one spot.

The platform is quick and dependable, ensuring that you never miss a click or conversion. Voluum makes advertising and campaign administration easier.

Voluum Dashboard:

Allows you to track ad campaign traffic, clicks, costs, and revenues.

It simplifies administration by centralising affiliate conversion tracking.

The dashboard also makes it simple to analyse campaign statistics and optimise advertising campaigns for maximum results.

Tracking Conversions:

Voluum allows you to track many types of conversions along the client journey.

Voluum’s server-to-server conversion tracking allows you to create conversion goals and track them across multiple touchpoints, providing extensive insights into your ad campaigns.

It also allows you to customise conversion tracking to improve sales, sign-ups, and other KPIs.

Impression Monitoring:

Voluum’s comprehensive impression monitoring tool allows you to track every time your ad loads on a website, providing you with a complete picture of ad performance.

Impression tracking can assist you in improving your CTR and targeting on-display advertising.

Organic Traffic Tracking:

Voluum is one of the few affiliate tracking services that also tracks organic traffic (but not as well as Google Analytics).

It allows you to track website traffic from organic sources using a universal tracking script.

Split Testing:

Using Voluum’s powerful A/B testing functionality, you may change the campaign flow and visitor experience based on your criteria.

This feature allows you to redirect visitors to a better landing page or offer based on the parameters you specify.

This powerful feature lets you A/B test your landing pages and affiliate offers and optimise your ad campaigns in real time and boost conversions. 

Mobile App

One of the most important features that many affiliate tracking platforms lack is the availability of mobile apps.

Voluum is one of the few tracking platforms that offers a mobile app to monitor affiliate campaigns on the go.

While the app lacks many features, it is still useful to have mobile apps to monitor campaigns.

Templates for Traffic Sources and Affiliate Networks:

Voluum allows you to quickly integrate over 50 affiliate programs.

This useful feature saves time by automating campaign setup.

Voluum’s extensive template collection covers several prominent affiliate networks, giving you the flexibility and agility to launch your campaigns quickly.

Manual Cost Update:

Even if your traffic source does not communicate campaign costs to the tracker, Voluum’s manual cost update tool allows you to change them easily.

You may use this functionality to manage your advertising campaigns and make data-driven decisions.

The manual cost update tool gives you the flexibility and control you need to succeed.

Multi-Currency Support:

This allows you to quickly compare traffic source expenses and affiliate network earnings.

This improved tracking allows you to see the performance and ROI of your ad campaigns. Voluum changes currencies automatically, ensuring that you always have correct and up-to-date information.

This feature enhances workflow and allows you to make data-driven decisions.

Voluum’s multicurrency support lets you optimise ad campaigns and generate results independent of traffic sources and affiliate networks’ currencies.

Manual Conversion Upload:

You can manually upload conversions to Voluum even if your affiliate network does not provide a valid post.

This useful application allows you to manage your ad campaign data, ensuring accuracy and keeping your campaigns current.

Traffic Logging:

Contains detailed information about each visit to your ad campaign.

This tracking feature allows you to analyse data sets for each visit, delivering insights to help you improve your ad campaigns and generate better outcomes.

The traffic log in Voluum allows you to rapidly identify data anomalies and provides you with the freedom and control you need to study campaign statistics or patterns across campaigns.

Lander Scanning Tool:

Landing page and tracking link errors are common. This handy feature helps you by identifying landing page issues like broken links.

Real-Time Reporting

Real-time reporting from Voluum means you are always on top of things.

This allows you to swiftly monitor and analyse your campaigns and make optimisation decisions.

Voluum’s real-time data allows you to identify flaws and patterns, as well as optimise campaign settings. Marketers who want to stay ahead of the competition and achieve their objectives quickly will really appreciate this.

Data Grouping and Drill Down:

The data grouping and drill-down tool allows you to analyse your data at various levels and gain insights to optimise your campaigns.

Error Logs:

This tool allows you to rapidly identify campaign funnel and tracking issues in order to remedy campaign errors.

Rule-Based Traffic Distribution:

Allows you to retarget traffic based on your circumstances.

Voluum will route your traffic based on your rules to different landing pages, offers, or paths.

This tool allows you to more accurately target campaigns, provide more appealing information to visitors, and enhance conversion rates.

Report Markers:

To identify variables in your reports, use graphical icons.

This facilitates the discovery of important data and patterns. This tool allows you to easily find campaign-relevant metrics in order to optimise performance and results.

Proxy Reports:

This feature allows you to detect if your traffic is being routed through numerous proxy solutions in order to conceal its origin.

This service assists you in reducing and eliminating traffic fraud.

Workspaces:

This feature makes cooperation easier.

To boost campaign teamwork, form small working groups and assign colleagues particular access permissions. This increases the efficiency and production of your team.

Shared reports:

It is simple to create data-updated reports for partners and clients. Everyone should be updated automatically.

Using Rules and Notifications to Automate Your Work

Bot Filtering (IP/UA):

Filter out known bots from your reports. Set custom filtering rules based on IP or IP ranges and user agent values.

Notifications:

Get campaign performance information in real-time on your smartphone or laptop.

Receive notifications when you reach a conversion cap, a new conversion is registered, or traffic patterns dramatically change.

Automizer

What is Automizer?

Automizer: is a module to manage your ads & traffic from Voluum via API integrations that enable communication throughout the digital marketing ecosystem.

Using Voluum to integrate all traffic sources simplifies advertising operations.

This allows you to manage and control all of your campaigns from a single platform without having to switch between tools and dashboards, which will save you time and make things much more efficient.

Automate Campaign Optimisation:

By using “if/then” statements, Voluum can alert you to changes good or bad that are happening on your campaign.

Bid Adjustments:

The bid adjustment tool allows you to save time by changing traffic source bids in the tracker. This powerful automation tool allows you to optimise campaigns for the best possible results. Voluum will automatically alter your bid levels based on campaign results to maximise ROI and profitability.

Campaign Pausing:

This allows you to pause and resume campaigns directly from the Voluum dashboard.

Filter Out or Allow Specific Sites:

Widgets, zones, and more in your campaigns using blacklists and whitelists.

Anti-Fraud

Voluum’s Anti-Fraud Kit:

This tool automatically detects suspicious clicks and visits, making it easy to identify dubious traffic sources.

Voluum analyses traffic in real-time using 10 different metrics to identify suspicious behaviour in your traffic.

Bot traffic has the potential to skew data, harm campaigns, and cost money. Voluum reports irregular traffic, allowing you to limit non-human activities.

Good reasons to use Voluum’s anti-fraud kit are:

• • Have it all in one place
  • Stop wasting money on bot traffic
  • Keep good relationships with affiliate offer owners
  • Get actionable insights into your traffic quality
  • Increase your ROI

Integration

When using any data tracker it’s ability to integrate with other systems, particularly any ad network you are using is a big thing.

Voluum offers this in spades. It will integrate with all the major networks such as Google Ads, Facebook, TikTok, Propellerads, Zeropark, Adsterra, Evadav and many others too!

Voluum Pricing

The first thing to say is that Voluum is on a higher scale when it comes to pricing. However, the saying ‘you get what you pay for’ definitely comes into play here.

The sheer scale of Voluum’s capabilities makes it worth every penny you spend on it.

There are pricing bands for individuals and business, which gives you a chance to get going and upgrade when you need to.

For new affiliate marketers, it may be a bit out of reach, but once you are up and running using Voluum as your data tracker is really a no-brainer.

Voluum Advantages and Disadvantages

As in all cases, each product has its good and bad bits, and Voluum is no exception to this rule.

Voluum Advantages

Sophisticated Tracking and Real-Time Analytics: Voluum provides marketers with sophisticated tracking tools that allow them to track their campaigns across numerous channels and devices.

Advertisers may track the performance of their campaigns in real-time because of their real-time analytics capabilities.

Its detailed reports enable advertisers to monitor important performance data such as clicks, impressions, conversions, and revenue.

Automated optimisation and AI-powered fraud detection: Voluum’s automated optimisation tool optimises real-time campaigns using machine learning techniques.

To identify and stop fraudulent traffic, AI-powered fraud detection algorithms examine data from different sources.

This is an excellent solution for basic optimisation, and you won’t need to invest in third-party optimisation and fraud detection software such as The Optimiser or Clickcease.

Voluum Disadvantages

Pricing for Small Affiliates Can Be Expensive: Voluum’s pricing plans can be expensive for small affiliates or those just getting started with performance marketing.

While the Basic plan begins at $179 per month, this may be prohibitively expensive for affiliates on a tight budget.

Customer support: Voluum offers a variety of support tools, such as a knowledge base, tutorials, and webinars, to assist users in making the most of the platform.

However, when contacting the support team directly, the customer service level is determined by your chosen plan.

FAQ’s:

Voluum Alternatives

Whilst Voluum is one of the leading data trackers out there, there are alternatives for you to consider. Some of them are:

Conclusion:

To summarise, Voluum is an outstanding affiliate marketing tracker that stands out in the market due to its superior features, functionality, and user interface.

Its automated and AI-powered features provide affiliate marketers with a quick, dependable, and scalable solution. It has been created with affiliates’ requirements in mind and its industry experience shows prominently in its features and performance.

Voluum’s user-friendly UI and customizable process make it simple to use for both new and seasoned marketers.

Detailed metrics and analysis, enable in-depth campaign optimisation, and split-testing and AI-powered optimisation make it a formidable tool for enhancing profitability.

Making the move to Voluum is easy, sign-up is simple and there is plenty of support and documentation to help you.

So are you ready to Voluum?