In this comprehensive RichAds review. We will delve into the world of RichAds and explore how this innovative advertising network can empower marketers like you to supercharge your campaigns.

Whether you’re an affiliate marketer, media buyer, or online business owner, RichAds offers a robust set of features and tools designed to optimize your advertising efforts and boost your revenue.

So Let’s Get At It!

Who and What Is RichAds?

RichAds is a leading advertising platform that offers a wide range of features and tools to help advertisers reach their target audience effectively.

Born initially as AdTech a white-label DSP, in 2013, RichAds has been through a number of incarnations.

In 2018, they created their own ad network RichPush which has grown into one of the leading push traffic networks.

Next came RichPops as another ad format added to their expanding network. Since 2020 all their ad formats can now be found on one platform the one we know as RichAds.

With its user-friendly interface, advanced targeting options, and comprehensive analytics, RichAds empowers advertisers to create and optimize successful ad campaigns across various industries.

How does RichAds Work?

RichAds operates on a self-serve model, allowing advertisers to have full control over their campaigns.

Once you create an account and deposit funds, you can start setting up your campaigns.

The platform provides detailed targeting options, allowing you to narrow down your audience based on demographics, interests, device types, and much more.

What Industries Can I Promote?

RichAds has a wide range of industries or verticles (niches) that you can promote in, and scale your campaigns to suit.

RichAds works particularly well in these verticals:

- - iGaming
  - Software/Utilities
  - Nutra
  - Online Games
  - Sweepstakes
  - Finance/Forex

Ad Formats on RichAds

Push

Push notifications are short messages that are sent to users’ devices, typically through web browsers or mobile apps.

They appear as small pop-up windows, delivering concise messages and prompting users to take action.

Good for beginners, if you are new to using paid traffic then this is a good place to start.

Pop

Pop traffic can be divided into two categories – popups and popunders. Popunders are the lesser-known form of pops, though they can be equally effective.

A pop-under ad is almost exactly the same as a pop-up ad. The only difference is that it opens in a window under the tab that the user intended to visit instead of on top.

In-Page

Commonly referred to as in-page push ads this type of ad was born to get around the iOS block that stopped non-subscribed users from seeing ads. An in-page push ad is really a banner ad in disguise.

This enables it to be shown to users on mobile platforms regardless of their operating system, whether Android or iOS and more importantly without having to subscribe or allow them.

Direct Click

A rather different type of ad this one.

Essentially, it works when a user enters a website name incorrectly and ends up at what is called a parked domain. They are sometimes redirected straight to an advertisement, and in other cases offered a number of buttons to choose from but the outcome is the same a redirection to an advert.

Not for newbies.

Native

Native ads have been around for a long time.

Native advertising is a form of advertising in which the ads match the look, feel and function of the media format where they appear. They fit “natively” and seamlessly on the web page.

They can also be seen in social media feeds.

Benefits of Using RichAds

Wide Range of Ad Formats: RichAds offers native ads, push notifications, and popunders, giving you the flexibility to choose the format that best suits your campaign goals.
Extensive Targeting Options: With RichAds, you can target your ads based on various parameters such as geolocation, device type, operating system, browser, and more. This ensures that your ads are displayed to the most relevant audience.
Self-Serve Platform: The user-friendly interface of RichAds makes it easy for advertisers to navigate the platform and set up their campaigns without the need for extensive technical knowledge.
Advanced Optimisation Features: RichAds provides split testing, conversion tracking, and bid optimization tools to help you optimize your campaigns and maximize your return on investment (ROI).
Large Inventory of Traffic Sources: RichAds has partnerships with numerous high-quality traffic sources, ensuring that your ads are displayed on reputable websites and apps.

Features of RichAds

RichAds is packed full of features which make creating a winning ad campaign straightforward and easy. Let’s take a look.

Easy Sign-Up

Before we get into all the features available in this RichAds review, let’s see how easy RichAds make it to sign up.

Just head over to RichAds and click SignUp in the top right corner. You will see the form below, just fill in your details, answer the questions and you are done, simple!

Add Funds

Before you can start a campaign, you will need to deposit some cash. The minimum amount is $150 and you can use one of the following methods to pay. Credit Cards, Bank Transfer, Wire Transfer, Capitalist or Crypto.

Once all this is done you are free to start your first campaign.

Tracking

To get access to the main features of the platform, you will need to set up postback tracking, this will enable you to make data-driven decisions and save you money, especially when testing.

RichAds does have the means to track parts of your campaigns and provides decent data statistics, but using a dedicated tracker to gather all your data in one place, especially if you are using more than one ad platform makes a great deal of sense.

Almost all the leading data trackers out there will integrate with RichAds, and they have dedicated tutorials to help you connect.

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Traffic Insights Tool

This is a really useful feature to view Push and Pop traffic insights by country. It includes the current win rate percentages, total impressions, average CPM and top CPM by country, for both desktop and mobile.

It’s just the thing you need to discover profitable Geos worldwide.

Targeting

In terms of getting your ads to the right place for your offer, RichAds makes targeting a simple and comprehensive affair.

Just some of the sources you can target are:

- Country
- Region & City
- Device
- OS
- Browser
- Browser language
- Carrier
- ISP

Automated Rules

Anything that saves you time is generally a good thing. RichAds automated rules certainly is a good thing.

With some ad platforms you have to go through the laborious task of manually creating and switching in or out your blacklists and whitelists.

With Richads this process can be automated, meaning that especially when you are in the testing phase of a campaign (or multiple campaigns) you can sort the wheat from the chaff quickly and efficiently and save valuable budget.

Optimiser

As an affiliate, you don’t want to spend hours every day creating and updating your campaigns.

Thankfully, with RichAds new optimisation feature, you don’t have to!

Optimiser lets you add a source to the blacklist (or remove it from the whitelist) directly from the statistics page. This includes subscribers lists, publishers, sites, and OS.

Multiformat

If you want to test various traffic types at the same time, richAds makes this possible with Multiformat.

The RichAds Multiformat feature helps you to scale your campaigns and identify which channels perform best for your offers.

You just duplicate your campaigns, the duplication includes the creatives and your targeting settings, with just one click. Set your bid to get started and your done.

More RichAds Features

Micro Bidding

Another RichAds time saver is thier Micro-bidding feature. It helps you optimize your campaigns.

It works by allowing you to make custom bids, depending on 13 set variables. This can save you a huge amount of time, as you can adjust your bids for each variable, all from one campaign.

Target CPA

Target CPA is an automatic algorithm that can be applied to your campaigns. It’s used to prioritize high converting sources over low performing traffic sources.

To use Target CPA, you need to select it as an optimization strategy from the campaign creation tab.

Predictor

Before you start a campaign, it’s always good practice to check the forecasted traffic volumes.

Predictor lets you analyze traffic volumes based on your targeting selection. It also allows you to see the amount of traffic for different bids, so you can match a profitable bid with the volume of traffic and impressions you need for your offer.

Traffic Predictor only works with the Manual CPC optimization strategy, and can be used to view available volumes of premium sources over a 24-hour period.

RichAds Pricing

It is free to sign up with RichAds so there is not neccassarily any kind of pricing in the traditional sense.

You will need to fund your account before starting any campaigns and the minimum amount is $150

In terms of buying traffic on this platform it entirely depends on the settings you use for your campaigns and what your goals are for the product you are promoting.

For example you can buy Pop traffic from just $0.5 per 1,000 impressions (CPM).

As an affiliate you will know what your product is paying you so setting up campaigns not just in RichAds but any ad platform requires you to do all the research required and make your settings accordingly.

RichAds Pros and Cons

In any product, be it physical or digital there are always the good and not-so-good things that you will see. It is of course a personal perspective as to which is which but let’s look at some here.

RichAds Pros

- Easy-To-Use: RichAds makes setting up and optimizing campaigns easy, so you can save time and get great results right away.
- Great Choice of Ad Formats: You can select your preferred ad formats, or try them all to see which formats perform the best for your offers.
- Cheap Traffic With Huge Volumes: With over 5 billion daily impressions, it’s easy to scale your campaigns.
- Premium Traffic Sources: Get high-converting traffic from the freshest users.
- Advanced Targeting Features: Target audience segments down to the granular level.

Some pretty good pros there if you ask me so what are the not so good’s?

RichAds Cons

No template option: It would also be nice to have the option to create a new campaign from a saved template in future iterations of the platform.
Not all features are available to basic users: Some advanced features require the Pro and King plans.

Again, a personal perspective might reveal more pros and cons but this is my take.

As RichAds is not the only ad platform out there, you can, of course, compare the pros and cons of others before deciding which one to use.

So what others are there?

Alternatives to RichAds

As I mentioned previously there are other ad platforms out there that might well be an alternative to RichAds.

I have to say that I am a fan of checking out as many resources as possible before landing on one choice.

For ad platforms though my feeling is that you should consider using several.

The reasoning for this is that some perform better in different verticals, and some indeed, specialise in specific verticles. It, therefore, makes sense to leverage the best platform to optimise your offer and campaigns.

Some of the other players for you to look at are:

- - PropellerAds
  - AdsTerra
  - Push House
  - Zero Park
  - AdCash
  - EvaDav
  - AdMaven

Wrapping Up RichAds

RichAds is a powerful advertising platform that offers a wide range of ad formats, targeting options, and optimization techniques to help advertisers maximize their ROI and achieve their advertising goals.

With its user-friendly interface, advanced features, and comprehensive reporting capabilities, RichAds certainly provides advertisers with the tools they need to run and scale successful and profitable campaigns.

Remember to continuously monitor and analyze the results, test different variations, and make data-driven decisions to improve your campaigns over time.

Whether you’re an e-commerce brand looking to boost sales, a mobile app aiming to acquire new users or any other type of advertiser or affiliate, RichAds is a valuable addition to your advertising toolkit.

So, start exploring the possibilities with RichAds and unlock the power of effective marketing.

FAQ’s:

Is RichAds Suitable for Small Businesses With Limited Budgets?

Yes, RichAds is suitable for businesses of all sizes. The platform offers flexible budgeting options, allowing advertisers to set their own daily budgets and bid prices.

This ensures that even businesses with limited budgets can leverage RichAds to reach their target audience and achieve their advertising goals.

Can I Track Conversions With RichAds?

Yes, RichAds provides conversion tracking capabilities that allow you to measure the success of your campaigns and track specific actions taken by users, such as purchases, sign-ups, or app downloads.

By tracking conversions, you can gain valuable insights into the effectiveness of your ads and optimize your campaigns accordingly.

What Kind of Support Does RichAds Provide?

RichAds provides excellent customer support to assist advertisers with any questions or issues they may encounter.

You can reach out to their support team through various channels, such as email or skype, to get assistance with campaign setup, optimization, or any other inquiries you may have.

Can I Use RichAds for International Campaigns?

Yes, RichAds allows you to run campaigns targeting audiences in various countries around the world.

The platform offers geolocation targeting options, enabling you to reach specific regions or countries according to your campaign objectives.

How Can I Optimise My Campaigns on RichAds?

Advertisers can optimize their campaigns by defining clear goals, conducting A/B testing, and continuously monitoring and optimizing their ad creatives.

RichAds’ comprehensive analytics and reporting features provide real-time data to help advertisers make data-driven decisions.

Linking to a dedicated data tracker is also advised.

How Do I Get Started With RichAds as an Advertiser?

To get started with RichAds, visit their official website and sign up for an advertiser account.

Once you are registered, add some funds and you can then explore the platform’s features, create ad campaigns, and leverage its targeting options and analytics tools to achieve your advertising goals.