Unlock the Power of Pinterest Marketing

Pinterest is a powerful platform for businesses to showcase their products and services, connect with their target audience, and drive traffic to their websites.

If you’re new to Pinterest marketing or looking to enhance your existing strategy, this article will provide you with all the information you need to unlock the power of Pinterest marketing.

So, let’s go,

Step By Step on

How To Unlock the Power of Pinterest Marketing

What is Pinterest?

Pinterest can be best described as a visual discovery and bookmarking platform.

It allows users to explore a vast array of content, ranging from fashion and home decor to recipes and DIY projects, all presented in the form of images known as pins.

These pins can then be saved to personalized boards, which act as virtual collections of ideas and inspiration.

Unique Aspects of Pinterest

Unlike other platforms that rely heavily on text-based content, Pinterest’s focus on images makes it a highly engaging and visually stimulating experience for users.

Whether you’re looking for design inspiration, planning a wedding, or seeking new recipes to try, Pinterest offers a visually appealing way to discover and save content that resonates with your interests.

Why Pinterest is Important for Your Marketing

With over 450 million active users, Pinterest has emerged as a powerful marketing tool for businesses of all sizes.

The platform’s vast user base presents a unique opportunity for brands to connect with their target audience drive meaningful engagement and increase sales.

Pinterest as a Brand Building Platform

In addition to its potential for driving sales, Pinterest also offers businesses the opportunity to increase brand awareness.

By consistently sharing valuable and relevant content, brands can establish themselves as thought leaders in their respective industries and build a loyal following of engaged users.

Pinterest’s search functionality and algorithm make it easier for businesses to reach their target audience.

By optimizing their content with relevant keywords and utilizing Pinterest’s advertising features, brands can increase their visibility and attract users who are actively searching for products or services similar to what they offer.

Setting Up Your Pinterest Business Account

Creating a business account on Pinterest is a crucial first step.

By setting up a business profile, you gain access to a plethora of valuable marketing features that can help you reach your target audience and drive engagement.

If you already have a personal account on Pinterest, you can convert it to a business account however, if your personal account is going to conflict with your business brand, then I would recommend that you open a new business account, as you are allowed to have more than one account.

Signing Up

Start by going to pinterest.com and choosing to sign up in the top right.

In the popup box that appears, look at the bottom and choose ‘open a new business account’.

Then add your details to this form.

You will now be asked to give some information about your business and your goals on Pinterest.

At the end of the signup process, you will arrive at a page that shows you your home feed with a variety of pins based on the information you have just given, something like this.

Now that your account is open and set up, you need to get into the nitty-gritty of refining your business profile.

Getting this set up correctly will ensure that Pinterest understands what your account is about, what type of content you will be adding and what keywords are going to get you noticed.

Creating and Refining Your Business Profile

When setting up your Pinterest business account, it’s important to pay attention to the details.

Start by choosing a clear and memorable username that reflects your brand.

This will make it easier for users to find and recognize your business on the platform.

In the top right corner click the down arrow and choose settings, in the left column you will see all the settings choices.

Profile Picture: Add your photo or brand icon here, photos of yourself look better. Brand icons may not fit into the space available, so test some out to help you decide what looks best.

Name: this is where you will put your name/brand, this can be followed by some keywords that describe your account, like marketing or fitness.

About: This is an important area, it is your opportunity to describe what your account is about. Use as many keywords as possible without looking or sounding too spammy. You can edit this later if you need to.

Pronouns: You don’t have to fill this in if you don’t want to, but it does allow people to know how to address you if they want to contact you.

Next, you can work your way down the list on the left, and make sure all your personal details and preferences are as you would like them. In particular, you need to claim your website in the claimed accounts section.

Top Tips For Completing Your Profile

• • Remember that Pinterest should not be viewed as a social network, it is a search engine and should be treated as such.
  • Think about SEO (Search Engine Optimisation) when completing your about details, Pinterest has a number of similarities to Google in how its search function works.
  • Write a compelling bio, (the about section in the edit profile setting). Make sure to include keywords about your business and the things you are going to be promoting on Pinterest as well as your website link.
  • Make sure your profile photo is a good quality image or if you are using a logo then be sure to size it is sized correctly so it looks good and clear in the profile circle.

Claiming Your Website:

If you, like many are going to be using Pinterest to promote your products, be they digital or physical, it is imperative that you have somewhere to send your potential customers.

Pinterest frowns upon using links directly to affiliate offers like Amazon, and it is a surefire way of getting your Pinterest account suspended or even banned if you don’t follow the guidelines.

So what are the choices? Well, there are two main choices for you. You can either have your own website, which I would strongly recommend, or you can use the link in bio services such as Linktree or Stanstore.

If you choose a link in bio service you will ultimately still need somewhere to send your customers to.

Although you can do things like collect emails and sell products directly from these services, driving the traffic to your own website has many benefits beyond just capturing emails.

So, I would recommend that you get yourself a website, which is not as daunting as it sounds. There are many providers to do this and you don’t need to be a coding wizard to create a nice website.

To host a website only costs a few dollars a month so it’s a really cheap way to keep all your business in one place.

All that said, here is how to claim your website on Pinterest.

From the settings menu on the left click ‘claimed accounts’.

On the page that you arrive at you will be asked which sites you want to claim. You can claim more than one website. if you sell physical products you can also connect to your Shopify store if you have one.

Choose ‘claim’ from the choices and you will see the ‘how you want to claim’ box pops up. Don’t panic if you don’t know coding, just click the ‘learn more’ link and follow the instructions!

If you are a Shopify user and want to connect your store, you need to add the free Pinterest app to your store, and then come back to Pinterest to connect them together.

Congratulations!! your Pinterest business account is now set up and you are now ready for the fun part, getting your first boards and pins up.

Creating Your Boards

So, your Pinterest business account is all setup, now you need to create some boards and then some pins to go onto those boards.

What Are Boards?

On Pinterest boards are places where you can define different aspects of your account.

For example, if you are in the fitness niche then you might want to have one board that deals with fitness training, another that deals with fitness dieting and so on.

Having these separate boards helps you to keep things organised, and helps Pinterest know more precisely what your pins are about, and therefore display them to the right audience.

Creating Your Boards

To do this, click your profile picture in the top right corner to go to your account homepage.

You will see ‘saved’ and ‘created’, click on saved and you will be taken to the page that houses your boards. By default, Pinterest creates a board called ‘all pins’ for you.

On the right-hand side click the plus icon and you will see the menu where you can choose what to create choose board.

In the popup that appears you need to give your board a title.

Tip: Remember that Pinterest works like a search engine. Every time you create a board or a Pin you should keep in mind that entering keywords and following good SEO (Search Engine Optimisation) techniques, will help your Pins get more views on the platform.

After naming your board, you are asked to describe what that board is about. You can edit this later, so if your SEO is not quite right the first time you can come back to it to adjust as required.

Last but by no means least, you need to add your first Pins!

Pinterest has on a number of occasions changed the types of pins that you can add to get you started, we will primarily look at two in this tutorial, Static Pins and Video Pins.

Static Pins

Essentially, a static Pin is one that has a picture or background image, with some text overlay on it.

Creating Pins is both an art and a science.

It’s an art because you need to be creative with your pictures and your text and it’s a science because Pinterest can read the words on your Pins and treats them as part of the way that it decides what the content is and which audience to display it to.

So these are important factors when it comes to creating your pins, as is the size of the Pin, the recommended size is 1000 x 1500 pixels, although you will see taller pins are quite common.

Personally, I push my pins to 1000 x 2200 pixels and I don’t have any issues getting them published. This gives you a bit more space to work with.

 Video Pins

In pretty much the same way as static pins, video pins require some creativity and they are not as hard to make as you might think.

You can choose to film yourself with or without sound and deliver your message verbally or with the use of captions. You don’t need any fancy equipment, this can all be done from your smartphone.

Once you have recorded your video if you want to add captions or edit it then you can use something like CapCut which is a free editing software that is pretty easy to learn.

Pinterest recommends that the length of your video is 4 seconds to 15 minutes. For Video Ads this is just 6 to 15 seconds.

I would say though, that creating long video pins should only really be considered once you have a more established account, as it is very difficult to keep someone watching a video pin for minutes on end.

Another thing you need to consider for video pins is the ratio. The recommended ratio for a standard video pin is 9:16

Creating a Pin

At last, you are ready to post your first Pin!

To do this from your homepage click ‘create’ from the top left menu and choose Create Pin.

The screen you are presented with looks like this:

There are four main sections you need to deal with,

• • • • • • • • • • The Pin Image
                  • The Title
                  • The Description
                  • The Destination Link

Uploading Your Image or Video:

First, you can upload your image (Pin) or your video. You can do this by clicking in the box and choosing the right file from your computer, or simply drag and drop the image or video from your computer to the box.

If the image or video is not the correct size, Pinterest will give you a warning and you will need to correct the issue before uploading again.

Create Your Title:

There are lots of places on the internet to help you craft great titles and descriptions for your pins, so if you are stuck for ideas there is plenty of help at hand.

But, don’t forget Pinterest is a Search Engine, so you need to ensure that your title has the keywords in it that are relevant to your pin, and will attract the right audience.

Your title can be up to 100 characters (not words!) long, and the first 40 characters are the ones that will be shown on people’s home pages so design your titles carefully, and get the right keywords near the front.

Write a Description:

Your description can be up to 500 characters long, and goes in the section, ‘tell everyone what your pin is about’.

Again, (sorry to keep banging on!) remember that your keywords need to appear here and look natural.

Keyword stuffing (just writing a long list of keywords) is not a great idea, so take your time to produce a really good description that contains all your keywords, but is ALSO relevant to the page you are going to send someone to.

Your engaged audience is expecting a certain kind of content in the link they follow, so make sure you are delivering a seamless experience, by sending them to a relevant blog post or landing page.

Your audience will abandon you quickly if you just send them to some random piece of content that doesn’t really relate to your pin.

Try to finish each description with a strong call to action. A call to action is a reminder to your audience to follow the link on your pin and see your content.

Add Your Destination Link:

Lastly, you need to add your destination link. This link is created by Pinterest when you publish the pin.

The title of your pin becomes the link for people to click, so you don’t need to worry too much if it looks like an ugly long thing as it will not be shown.

There are rules to this section which you need to follow.

The primary rule is DO NOT paste a link that goes directly to somewhere like Amazon or ClickBank if you are promoting a product.

Pinterest is pretty hot on banning this sort of link, and if you end up in ‘Pinterest Jail’ it can sometimes be difficult to get your account back again, so the rule here is just don’t do it.

Instead, the best route is to send them to the website that you claimed earlier in this tutorial.

If your website has been verified as belonging to you then you should not have a problem sending links to it, even if it is a landing page for a product or service.

Another link you can use safely is one that points to a link in bio service like Linktree or Stanstore, which is a popular way that pinners use, especially if they don’t have a website.

Your final choice is to use a service like AWeber or GetResponse. These platforms enable you to build landing pages, email responses and automation to help your sign-up rates and product sales, and they are both free to sign up for so you can get started without an initial cost.

Your final act is to publish your Pin!

In the top right of the Create a Pin page is the publish button. Next to it are a few words and a clickable arrow. This is important!

You need to put your pin on a board you created earlier that is MOST RELEVANT to your pin, or it will not rank as highly on Pinterest.

So, if you have a board that is about Greek food recipes and that is what your pin is about then put it there, don’ put it on your French recipes board!

Having chosen the right board, hit publish and after some checks, you will get a confirmation page saying that you created a Pin.

Congratulations again!! You have now posted your first Pin and are ready to create more engaging and fabulous pins to add to your boards.

FAQ’s

Add Yourself To the Mailing List

Unsubscribe Any Time 👍