Data tracking is a vital tool for businesses and organizations in particular affiliate marketers who run paid campaigns, to understand their performance, customer behaviour, and revenue.

There are numerous data trackers out there, most will require you to subscribe to a monthly plan which will increase your running costs, but without data tracking, you will struggle to understand exactly what is happening when you spend your money with an ad network.

Some ad networks have built-in data tracking for you to see what is happening with your campaigns but it can be limited to only a few statistics. the best ad networks have integrations with the top data trackers so one way or another you can collect this vital data and target your campaigns with a very high degree of accuracy to increase revenues from your spending.

Why Do You Need a Data Tracker?

When you launch campaigns as an affiliate marketer you are spending money from the second that you click go. In almost all cases you will need to test or split-test the campaign and this is where Data Trackers come in.

The five main reasons you need a data tracker are;

Tracking Performance

Businesses need to monitor their performance and identify areas that need improvement. Tracking performance helps in understanding how well a business is doing, and how to increase revenue and reduce costs.

Analysing Customer Data

As a business, you need to understand your customers by analyzing their behaviour and preferences. This information can be used to create targeted marketing campaigns, improve customer service, and increase customer loyalty.

Identifiying Trends and Patterns

Trends and patterns can be used to predict future behaviour. Understanding what your customers or groups of customers react to means this information can be used to make informed decisions and plan for future growth.

Making Data Driven Decisions

Making data-driven decisions, rather than relying on intuition or gut feelings is a must in this day and age, where the data is available and you should use it to the best of your ability to increase efficiency, reduce risks, and achieve better results.

Increasing Revenue

The bottom line in business is to make money, so using the Best Data Tracker you can afford to help you maximise revenues and increase your customer database is a must-have in today’s competitive marketplace.

5 Best Data Trackers

AdsBridge

AdsBridge Overview

Adsbridge is a leading data-tracking solution that was founded in 2014. It was created with the aim of helping businesses to optimize their online advertising campaigns and measure their performance accurately.

Over the years, Adsbridge has become an essential tool for digital marketers, affiliate marketers, and e-commerce businesses, offering advanced tracking and optimization features that allow them to make data-driven decisions and improve their ROI.

With its user-friendly interface, robust analytics, and exceptional customer support, Adsbridge has earned a reputation as one of the most reliable and effective data-tracking platforms on the market.

Whether you are looking to launch your first online campaign or scale your existing advertising efforts, Adsbridge is the ideal solution to help you achieve your marketing goals and grow your business.

Features of AdsBridge

- - - Free Trial 14 Days
    - Advanced Tracking
    - Campaign Optimization
    - Customizable Reports
    - Landing Page Builder
    - Excellent Customer Support

Free Trial

Adsbridge offers a free trial period of 14 days when you sign up, subject to a maximum number of visits, thereafter you would need to sign up for one of the paid plans which are very competitive.

Advanced Tracking

There are so many parameters that you can track your campaigns with using AdsBridge, GEO, purchase, subscription, and registration are just a few of the data points available. The sources could be from facebook, google, website referral or an ad campaign.

Campaign Optimization

Once your campaign is up and running and you need to start optimising from your test period the AdsBridge really gets to work. With all the clicks and other data points available you can then use the data to start adjusting your campaigns to maximise revenues.

In Depth Reporting

Having a whole bunch of data is all well and good but it needs to be organised. Adsbridge achieves this in an admirable way, and once you are used to the platform getting the reports you need is a breeze.

Built In Landing Pages

You can, of course, host your own landers and pre-landers but if you want the convenience of building your landing pages right alongside your tracking then AdsBridge has you covered with their landing page builder.

Excellent Customer Support

AdsBridge prides itself on its support abilities and there is always someone to reach out to.

AdsBridge Pricing

It’s FREE to sign up for AdsBridge and get their 14-Day Free Trial, after that the pricing is as below, and it’s pretty competitive compared to some so well worth a look at.

AdsBridge Pros

- - - Advanced TDS & tracker
    - High-speed redirects
    - LP builder & hosting
    - Lander templates
    - Competitive Pricing

AdsBridge Cons

- - - The landing page builder has limitations when hosted on the AdsBridge server

Wrapping Up AdsBridge

Adsbridge Data Tracking is a powerful and reliable platform that provides businesses with the tools they need to optimize their online advertising efforts.

With features such as advanced tracking, campaign optimization, customizable reporting, SEO optimization, and exceptional customer support, Adsbridge helps businesses make data-driven decisions, increase their ROI, and grow their online presence.

With its user-friendly interface, robust analytics, and commitment to customer satisfaction, Adsbridge is the ideal solution for businesses of all sizes looking to maximize the performance of their advertising campaigns.

So if you are looking for the Best Data Trackers for 2023 Adsbridge will not disappoint you.

Go to AdsBridge NOW

Voluum

Voluum Overview

Voluum is a cloud-based data tracking and analytics platform for online advertisers and marketers. Founded in 2014 it is headquartered in Poland.

Voluum provides advertisers with real-time tracking and reporting for their campaigns, allowing them to monitor and optimize their campaigns for maximum performance and return on investment.

With features such as attribution, conversion tracking, and custom reporting, Voluum has become a popular choice among online advertisers looking to improve their marketing efforts and measure their results accurately.

Over the years, Voluum has expanded its features and capabilities, making it a comprehensive solution for managing all aspects of digital advertising.

Features of Voluum

- - - Real-time tracking and reporting
    - Attribution tracking
    - Custom reporting
    - Optimization tools
    - Integrations
    - Multi-device tracking

Real Time Tracking

Voluum provides real-time tracking and reporting for all of your campaigns, allowing you to monitor performance and make informed decisions about your advertising efforts.

Attribution Tracking

Voluum’s attribution tracking allows you to track and attribute conversions to specific campaigns and traffic sources, helping you to optimize your advertising spend.

Custom Reporting

There are customizable reporting options, allowing you to generate reports tailored to your specific needs and requirements.

Optimisation

Voluum offers a range of optimization tools, including split testing, fraud detection, and landing page optimization, helping you to improve the performance of your campaigns.

Integrations

Slick and easy integrations with other platforms are a must in data tracking and Voluum does this well with a range of platforms and tools, including ad networks, affiliate networks, and analytics tools, allowing you to centralize your data and streamline your workflow.

Multi Device Tracking

Voluum supports multi-device tracking, allowing you to track conversions and user behaviour across multiple devices, including desktop, mobile, and tablet. This helps you gain a comprehensive understanding of your customer’s journey and optimize your campaigns accordingly.

Voluum Pricing

Voluum unlike AdsBridge does not have a free trial. You are straight into payments. So ensure you are ready to go with your website etc before you sign up. The Shot below shows monthly payments, you can get a discount if you pay yearly.

Pros of Voluum

- - Real-time tracking
  - Wide Choice of Reporting Stats
  - Easy Optimization Navigation
  - Huge Range of Integrations
  - User-friendly Interface

Cons of Voluum

- - Voluum can be a bit more expensive compared to other similar tracking platforms, which may not be affordable for smaller businesses or individuals.
  - While Voluum has a user-friendly interface, the setup process can be a bit technical and may require some expertise to set up properly.

Wrapping Up Voluum

Voluum is a comprehensive data tracking and analytics platform for online advertisers and marketers.

With features such as real-time tracking, attribution tracking, custom reporting, optimization tools, and integrations, Voluum provides advertisers with the tools they need to monitor and optimize their campaigns for maximum performance.

Voluum’s user-friendly interface and real-time reporting capabilities make it an attractive choice for those looking to streamline their advertising efforts and measure their results accurately.

Additionally, the platform’s range of optimization tools and integrations help users to centralize their data and streamline their workflow, ultimately saving time and increasing efficiency.

Overall, Voluum offers a powerful solution for managing all aspects of digital advertising, making it an excellent choice for those looking to improve their marketing efforts.

In terms of the Best Data Trackers for 2023, Voluum is right up there.

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BeMob

BeMob Overview

BeMob is a data tracking and analytics platform that provides advertisers, marketers and publishers with real-time reporting, data visualization, and optimization tools to manage their advertising campaigns across various channels.

It was founded in 2014, the platform helps businesses track, analyze and optimize their advertising performance, allowing them to make informed decisions and maximize their return on investment.

BeMob’s mission is to provide an easy-to-use, yet powerful platform for businesses to manage their advertising data and drive growth, and based on many available reviews they seem to be doing that.

Features of BeMob

- - - Deep Reporting
    - Data Visualization
    - Campaign Optimization
    - Multi-Channel Support
    - Fraud Detection
    - User-Friendly Interface

Real Time Reports

You can drill down reports based on various elements of campaigns, offers, flows, affiliate networks, traffic sources, and landing pages.

You can do the same on any filter: countries, ISP, devices, or even on custom params data (zone IDs, websites, etc) that you received from your traffic source and so much more.

Data Visualisation

If you wish to make your stats more visual, you can use marks to highlight converted data lines, profitable campaigns, converting offers, and landing pages with the highest CTR. You can also perform a quick search to see the previously marked data lines.

Campaign Optimisation

Once traffic and conversions come in, you can optimize them easily. With BeMob, one look, and you’ll know which ones are working well based on the colour of the campaign rows.

If the campaign is showing in green, then you’re getting a positive ROI for that campaign. If it’s red, it’s on the negative. If it’s grey, it means no traffic has been received.

Automated rules

The platform includes automated rules that allow users to set conditions for specific actions to be taken based on their advertising performance.

With this feature, you can create rules within Flow that automatically distribute your traffic according to your specifications. This not only saves you time and energy but also helps improve the performance of your campaigns.

Fraud Detection

BeMob has an Anti-Fraud feature that will keep your traffic sources clean. By detecting non-human traffic.

You can further optimize your traffic source to ensure that only quality leads are funnelled through your system, and you can create blacklists and whitelists to target specific bot behaviour.

User Friendly Interface

If you’re a beginner, you will, without a doubt, feel overwhelmed by BeMob or any other tracker for that matter.

However, by reading through the guides and tinkering about the dashboard, you will soon be able to understand the functions of the tracker.

BeMob Pricing

BeMob has a straight-up monthly rate for their services. The free trial is based on having less than 100,000 events per month otherwise you will start to be charged the next incremental rate. So make sure you are ready to go with your website set up and all your ducks in a row before signing up

BeMob Pros

- - User-friendly interface
  - Responsive Support Team
  - Free Plan to Start
  - Comprehensive Tracking and Reporting
  - Good Value Pricing

BeMob Cons

- - - Not too many help videos/tutorials, but they do have some although limited on YouTube.

Wrapping Up BeMob

In conclusion, BeMob Data Tracking is a powerful and comprehensive platform for advertisers, marketers, and publishers.

Its key features include data visualization, campaign optimization, multi-channel support, fraud detection, and a user-friendly interface, making it a valuable tool for businesses looking to manage their advertising data and drive growth.

BeMob also offers advanced analytics, custom conversions, mobile app tracking, funnel analysis, affiliate network tracking, and ROI calculation, providing users with a comprehensive view of their advertising performance.

With its easy-to-use interface and robust feature set, BeMob helps businesses make informed decisions, maximize their return on investment, and achieve their advertising goals, additionally, BeMob’s collaboration tools make it a collaborative and flexible platform for teams of all sizes.

The built-in fraud detection also provides peace of mind, ensuring that users are only paying for high-quality, legitimate traffic.

In summary, BeMob Data Tracking offers a comprehensive and valuable solution for businesses looking to optimize their advertising performance and drive growth, so in the Best Data Trackers for 2023 this one is well worth checking out, especially as it has a free trial.

Go to BeMob NOW

ThriveTracker

ThriveTracker Overview

ThriveTracker is a data-tracking company that was founded in 2015 and headquartered in Florida. It offers some of the most advanced performance marketing tracking solutions for today’s high-volume media buyers, agencies, affiliates and direct response marketers.

The platform offers industry-leading customer support and a 14-day free trial, allowing users to see how easy it is to build, track, analyse, and optimise campaign traffic through its state-of-the-art user interface.

Also, ThriveTracker is possibly the only mainstream tracking option to be available as either a self-hosted solution or a cloud-based system, the latter of which is hosted on the largest and most secure Amazon Web Services infrastructure available.

Features of ThriveTracker

- - - Mobile Friendly Integration
    - Automated Optimization
    - Customizable Dashboards
    - Multiple Traffic Sources
    - Split Testing
    - Team Logins Available

Mobile Friendly Integration

ThriveTracker is simple to integrate and it’s “Mobile-friendly” as it’s specifically optimized to have the lowest latency on mobile traffic.

Automated Optimisation

You are able to take advantage of awesome algorithms that automatically optimize your campaigns based on CTRs, ROIs, and loss.

Customisable Dashboards

As expected from a big tracking system solution, ThriveTracker has got reports with a high degree of information, its tree reports structure is very clear and you can combine and analyze a large number of variables.

You’re able to group by Campaigns Created, Country, Carrier, Devices, Landing, Creative, and other parameters. For these combinations, you’ll be able to visualize stats as Clicks, Conversions, CTR, CR, Costs, Profits, among others.

Multiple Traffic Sources

ThriveTracker is a tracking platform that has developed the ability to connect to and report from just about anywhere you are sending traffic from including; Ad Networks, DSPs, Facebook, and Twitter.

Split Testing

You can explore split testing with ThriveTracker by splitting the traffic between your landing pages and checking the best-performing ones, thus ensuring that you can switch off the worst performer quickly and optimise the best ones.

Multi User Login

ThriveTracker’s user management features allow businesses to set up different user roles and permissions, ensuring that only authorized users have access to sensitive information.

So if you are an agency or bigger traffic driver and have a team this is really useful.

ThriveTracker Pricing

ThriveTracker has a wide variety of pricing options for its cloud-based service, below are the basics of what’s available. ThriveTracker also has a self-hosted service which they will help you work out a price for.

ThriveTracker Pros

- - - - AI Optimisation
      - Bot Filter
      - Fast Re-Directs
      - Landing Page Pixel Tracking
      - Funnell Support
      - 14 Day Free Trial

ThriveTracker Cons

- - - - Some Users Report Complicated to Start

Wrapping Up ThriveTracker

Overall ThriveTracker is a comprehensive data-tracking platform that offers a wide range of features and benefits for businesses looking to improve their marketing campaigns and increase ROI.

With excellent reporting, advanced conversion tracking, multi-platform integration, and automated optimization, ThriveTracker provides a complete solution for tracking and optimizing ad campaigns.

Additionally, ThriveTracker’s bot filter split testing, and user management features make it a versatile and user-friendly platform for businesses of all sizes.

Some folks have said that it’s complicated to set up, that said, ThriveTracker is still an excellent choice for businesses looking for a robust and flexible data-tracking solution.

Lastly, ThriveTracker’s integration with affiliate networks and support for mobile app tracking make it a valuable tool for businesses looking to expand their reach and optimize their campaigns across multiple channels.

Enabling data-driven decisions and optimising campaigns for success is tracking 101, and when looking for the Best Data Trackers for 2023 there are many good reasons why you should choose ThriveTracker as your preferred data-tracking platform.

Go to ThriveTracker NOW

Red Track

Red Track Overview

RedTrack is a leading affiliate marketing platform that provides tracking & analytics, for affiliate marketers, ad agencies and publishers/advertisers.

The platform was founded in Lithuania in 2015 and was designed with the objective of helping affiliates and media buying teams around the world get higher ROI.

The service offers numerous powerful tools like an Affiliate marketing tracker and analytics platform that helps affiliates and media buying teams to get a higher return on investment.

The platform was among the first to get to grips with the Apple changes in the ios 14 update and out of the gate at the front of the queue to deal with the effects that had on anyone using Facebook ads.

With real-time reporting and analytics, campaign management, and fraud detection to help affiliates optimize their marketing efforts. Add to that the user-friendly interface which helps newbies and pros alike RedTrack are certainly front runners in the data tracking game.

Features of Red Track

- - Demo and Free Trial
  - Facebook CAPI Support
  - Custom Dashboards
  - Excellent Help and Support
  - TikTok Ad Tracking Support
  - Rules Based Campaigns

Demo and Free Trial

Not all Data Trackers offer a free trial but RedTrack does which gives you the chance to get to grips with the interface and campaign structure before you have to start the monthly fees. Plus you can easily book a demo on line.

Facebook CAPI Support

When apple changed the tracking game with the ios 14 release, Facebook advertisers saw significant revenue drops. In order to combat this RedTrack quickly assumed a leading position with its CAPI (Common Application Programming Interface) support, allowing advertisers to be more efficient at tracking data.

Customised Reports

We all look at data in different ways, and RedTrack makes it pretty straightforward to get your data into a view that tells you what you want to know at a glance.

Help and Support

When things go wrong or you simply just get stuck, reaching out to support is probably your gut instinct. RedTrack has a marvellous documents section, with lots of topics covered and humans are not far away with emails and live chat.

TikTok Ads

As with the Facebook ads conundrum leaving advertisers scrambling around for other ad platforms to use, TikTok came to the rescue for many. RedTrack’s response was to provide very quickly their TikTok integration allowing you to track your campaigns there.

Rules Automation

When you sign up for the pro level you can access RedTrack’s rules to run your campaigns. Set your parameters and once the campaign is running optimisation is automatic. When the reported data matches the criteria you have set in the conditions, the rule executes an action: pausing a campaign/one of the campaign elements or redistributing the traffic weight within your campaign.

RedTrack Pricing

Red Track is certainly not the cheapest ad tracker but they are one of the best. They have a billed annually option for a discount, or you can pay on a monthly basis. They also divide up which part of the industry you are working in, so there are different rates for affiliates and Advertisers.

Red Track Pros

- - - Real-Time Reporting and Analytics
    - Campaign Management
    - Fraud Detection
    - User-Friendly Interface
    - Multiple Traffic Source Support

RedTrack Cons

- - - A Lot to Learn From an All-in-One Solution

Wrapping Up Red Track

RedTrack is a robust and versatile data-tracking solution designed to meet the needs of the affiliate marketing industry not just in 2023 but well beyond.

With its real-time reporting and analytics, comprehensive campaign management tools, and excellent capabilities for integration, RedTrack provides affiliates with everything they need to succeed and then some.

Not forgetting the platform’s user-friendly interface and commitment to customer success make it an attractive choice for affiliates of all levels.

Whether you’re a beginner or a seasoned marketer, RedTrack has the features and benefits you need to optimize your marketing efforts, increase ROI, and stay ahead of the competition so if you are searching for the Best Data Trackers for 2023 you really should be considering RedTrack near the top of your wishlist.

Go to Red Track NOW

FAQ’s

Can I Pay Monthly?

Nearly all the Best Data Trackers offer monthly billing, most will give you a discount if you pay for a whole year.

Self Hosted or Self Service?

Not many (only a few in fact) Data Tracker platforms offer both services. ThriveTracker does but all the others in this review are self-service. Self-hosted means you have to have your own server and a good degree of technical knowledge to load and maintain it, so unless you are able to stick to self-service.

What Payment Methods Do They Have?

Every platform is different so you will need to check with them about how they will accept payments. Most will offer the use of debit/credit cards as they work like subscriptions if you are paying monthly.

How Long is the Free Trial?

Free trials tend to vary from 7 to 14 days, in some cases if you ask nicely they will extend this if you are showing real signs of continuing. Free trials are also sometimes on going so long as you meet the conditions like a certain number of visits/events.

Which Ad Networks and Affiliate Programs do They Integrate With?

Data Trackers by their very nature rely on integrations with other platforms and multiple data sources. Most have integration solutions in the hundreds, try reaching out to their support if you are not sure if they work with your preferred data source. The Best Data Trackers will help you as much as they can.

Overall

Data is King! There is no doubt that in this day and age that data drives so much of our lives even if we don’t see it on a day-to-day basis. So when you are getting yourself set up in your Affiliate Marketing business that means making sure that you have the Best Data Trackers for 2023.

Hopefully, the above post has helped you get started in making your decision on which one to choose. No matter which way you go make sure that you are well-prepped before signing on, especially if you are using one of the free trials.

It always pays to have your affiliate programs ready with all the advertising and creatives planned out ready to launch a campaign, and also to have your website/blog filled with all the right SEO-optimised pages to really help your conversion rate.

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