5 Best Ad Networks for 2023

What Is an Ad Network and How Do they Work?

An ad network is a platform that brings together two groups of users: Advertisers and Publishers, Advertisers come here in search of massive quality traffic opportunities, and Publishers provide a place (a website or app) to place that traffic.

Put simply ad networks provide algorithms to deliver the most relevant ads to the most interested users. Ads take different formats some of which are in page push, push and pop-unders.

Ad networks sit between advertisers and publishers and provide multiple options for both to generate income. Advertisers are able to select which advertising format they need, which audiences they want to get, from which countries, and at which price (aka bid). These prices or bids become publishers’ payouts.

Ad networks can be categorised as follows:

• • Vertical networks: Ad networks that are topic-specific, such as fashion, automotive, or business.
  • Premium networks: Ad networks that offer inventory from popular publishers.
  • Inventory-specific networks: Ad networks that provide a specific type of ad inventory, such as video or mobile.

Why Do You Need an Ad Network?

Easy, if you personally tried to find anywhere to place your ads you would probably never place an ad. Ad Networks have already established relationships with hundreds of publishers all eager to have you advertise on their pages and have developed highly technical systems to do the job.

PropellerAds

PropellerAds Overview

PropellerAds was founded back in 2011 and at first, it was known as the largest source of Popunder traffic which it still is.

But ProperllerAds stands out from the competition with its devotion to continuous development. These are the formats Affiliate Advertisers can take advantage of.

• • Popunder – Popunders provide massive reach at the lowest cost.
  • In-Page Push – This format looks exactly like a Push Notification. You can use it to target more platforms and iOS types, expanding your Push campaigns.
  • Push Notifications – PropellerAds’ push base includes more than 600 million subscribers from all over the world!
  • Interstitials – Interstitial ads are an excellent way to capture attention immediately.
  • Direct Click – It’s parked domains and top converting ad placements traffic. When you use Direct Click, visitors get to your offer directly – no creatives are needed.

PropellerAds’ network size is enormous and it delivers over 12 billion ad impressions per day.

You should note that PropellerAds has a strict policy of not allowing Adult content and will immediately disqualify anything resembling adult content in ads.

Features of PropellerAds

• • • Easy signup
    • Multiple Ad Types
    • Good Range of Cost Models
    • Excellent Choice of Verticles
    • Easy-to-follow help guides
    • Excellent Custome Support

Pricing

It’s FREE to sign up for PropellerAds and you will be able to have a look around once you have signed up but you will need to add some funds when you start a campaign.

The minimum Deposit is $100 for credit cards and $1000 for wire transfers, you can use a wide variety of transfer methods including UnionPay, ePayments, American Express, Webmoney, PayPal, Skrill Debit and Credit Cards (Mastercard/Visa) and Wire Transfer.

PropellarAds Pros

Wrapping Up PropellerAds       

PropellerAds is a no-brainer choice whether you are a newbie or a more experienced affiliate advertiser.

It offers tons of targeting options and has some really useful features like the auto-optimization feature which saves you a truckload of time. The Smart Rotator helps you find the best-performing ads for your push campaigns.

Last but by no means least, PropellerAds has a pretty good internal reporting system, to help you keep track of all your campaign data after all ‘data is king’

AdsTerra

AdsTerra Overview

AdsTerra was founded back in 2013 so a couple of years younger than PrpellerAds, none the less it is a global ad network founded by affiliate marketers and webmasters with years of experience between them.

Adsterra is a fresh and vibrant ad network that’s been expertly refined to work in step with the latest affiliate offers. It’s fresh, easy to navigate and more than capable of reaching all the right audiences with high conversion rates.

What’s on offer then? Well, a lot! Adsterra offers plenty of options for you as an advertiser to get your teeth into. They offer the following ad types:

• • • • • • Popunders
          • Push
          • Native Ads
          • Interstitials
          • Banners
          • Direct Link
          • Social Bar
          • Vast (video)

AdsTerra pumps out over 1 billion impressions daily, which is pretty impressive, but one of the things that makes it a magnet for affiliates is its emphasis on CPA campaigns where some have found incredible results.

Features of AdsTerra

• • • Excellent Range of Targeting Options
    • Plenty of Publishers and Brands
    • Partner Centric Approach
    • Full Scope of Verticals Covered
    • Personal Manager Available
    • Industry Leading Support

Pricing

It’s FREE to sign up for Adsterra, you can get going pretty quickly as they have a pretty slick and quick approval process that includes a three-level security screening.

When you sign up you’re offered the choice of the self-serve platform that includes an automated onboarding process with live chat support. Alternatively, you can choose to work through a personal manager, so if you are a newbie then this might be a good option for you.

As with all the ad networks you will need to make a deposit before you can launch a campaign and the minimum for AdsTerra is $100

AdsTerra Pros

• Worldwide coverage
• Great targeting options
• Good choice of ad formats
• Can run offers with non-mainstream traffic
• Caring customer support
• Plenty of funding sources

AdsTerra Cons

• No demographic targeting yet
• Some payment methods need documentary confirmation

Wrapping Up AdsTerra

AdsTerra is hard to beat as an Ad Network. their second-to-none partner approach makes them one of the best ad networks to be associated with.

They accept payments via Visa, MasterCard, UnionPay and WebMoney, so fairly easy to get your hard earned in and out.

Their focus on affiliate marketing with a transparent approach to their and your business has rapidly proven Adsterra to be lauded as one of the best platforms of its kind in the industry.

AdsTerra’s approach to detecting, preventing, and fighting fraud and scams is robust and deep. When you sign up they will inspect your website using humans, third parties and their in-house software, so make sure everything is belt and braces at your end before you apply.

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RichAds

RichAds Overview

As an Ad Network RichAds is a global self-serve platform that gives you access to some of the best publishers in the world today.

Trusted by thousands of affiliate marketers they are an excellent choice to find you the very best quality traffic for your campaigns, with a time-proven ability to find high-converting audiences using a variety of ad formats.

Born in 2018 and headquartered in Cypus, RichAds as a global network can reach 5 billion people in over 200 countries and is right up there with the best in the business of push ads. But in more recent times RichAds has extended its portfolio of ad types to include:

• • • • In-page push
      • Calendar Push
      • Pops
      • Direct Click
      • Google UAC ads

RichAds has an excellent range of features so let’s take a look at those and see what they can do for your affiliate marketing business.

Features of RichAds

• • • Wide Range of Targeting Options
    • Multiple Ad Types
    • Top Quality Support
    • Account Managers Available
    • Good Range of Verticals
    • Updated User Interface

Pricing

It’s FREE to sign up for RichAds and their minimum deposit is only $100 thus making it a low-cost entry platform for you to use.

They have a variety of payment options that include Wire Transfer, Bank Card, Capitalist and Payoneer.

RichAds Pros

• • • • Having 5B daily impressions, scaling your campaigns is easy
      • Get the freshest high-converting users
      • Experiment with your offers by selecting your preferred ad formats and see which one converts best
      • Zone right in on your target audiences with the wide array of targeting options
      • Setting up and optimizing your campaigns is easy, saving time and helping generate more green.

RichAds Cons

• • • • Some advanced features require the Pro and King plans.
      • Being able to use a saved template is not available so suggest it to your account manager and see if they will oblige.

Wrapping Up RichAds

With RichAds fraud prevention and proprietary performance-driven ad tech, affiliates can leverage 5+ billion daily impressions with optimization technology and traffic bot-free, you can buy traffic in all popular verticals, with no restrictions for promoting adult offers.

It’s commonly known that new Affiliate Marketers can feel completely overwhelmed by getting to grips with the best ad networks.

However, RichAds has a fantastic reputation for looking after both new and experienced affiliates so if you are in the newbie category don’t be afraid to give them a try.

Push House

Push House Overview

Founded in 2019 Push House has been making waves in the ad industry from the get-go. Its super stylish looks are just the start.

It’s a self-service platform that is a leader in push notifications, with some excellent traffic sources all waiting for you to tap into in both mainstream and adult verticals.

With 14 billion impressions on a daily basis and over 500 million subscribers Push House is no slouch on the statistics front and certainly holds the keys to some very profitable campaigns for your affiliate marketing business.

You can track your campaign stats in real-time right from your dashboard, and advertisers can bid in over 170 GEOs using a share of their 30+ million daily clicks.

Features of Push House

• • • Quick and Easy Registration
    • Lots Of Payment Options
    • Bot-Free Traffic
    • Easy To Use Especially For Newbies
    • Two Factor Authentication For Account Security
    • RTB Technology

Pricing

It’s FREE to sign up for RichAds and their minimum deposit is only $50 this makes it one of the lowest entry costs for many ad networks.

Push House have a decent variety of payment methods which include; Visa/Mastercard, Capitalist, Bitcoin, Tether and Paxum.

Push House Pros

• • • • Global reach
      • High-quality traffic
      • Excellent targeting options
      • Creatives Ready Sets
      • 24/7 support

Push House Cons

• • • • Some Set Up Steps are Not As Easy To follow

Wrapping Up Push House

With its easy-to-use interface and a great list of targeting options, Push House is a good choice attractive for affiliates of all levels.

It’s a respectable and well-laid-out Push ad network with global reach and plenty of high-quality traffic. The use of what they call ready sets is a nice addition and making you able to create ads by the uniqueness of the campaign opens up a world of opportunities.

Zero Park

Zero Park Overview

in 2020 despite the covid pandemic Codewise who owns Zero Park was bought by CentralNic a UK domain hosting company with a strong background and solid financial base.

This has allowed Zero Park to continue with the consistent development of its platform and to make its services even more valuable to affiliates and publishers alike.

Although it has only relatively recently begun its use of push ads Zero Park’s success in its other ad formats is certainly being put to good use, with their huge volumes of traffic they are definitely one of the bigger players.

With Plenty of tools and targeting options Zero Park are not lacking in ability to deliver you great results for your ad campaigns.

Features of Zero Park

• • • 7-Day Demo Trial
    • All The Main Ad Formats
    • Easy To Follow Tutorials
    • Good Bidding Models
    • Huge Traffic Potential
    • Easy Onboarding and Registration

Pricing

It’s FREE to sign up for Zero Park however they are one of the more expensive entry ad networks as their minimum deposit is $200, but it’s worth it.

• • • PayPal: You can pay by PayPal through the Zeropark Dashboard. A surcharge of 4% will be added to your top-up in order to cover PayPal’s charges. This payment method is limited to $5000 per month, but the limit can be extended by your Account Manager or a member of the Customer Success team. If your PayPal email doesn’t match your Zeropark’s email, you will need to go through the steps for PayPal email verification.
    • Wire Transfer: The minimum top-up amount by Wire Transfer is $1000. For top-ups equal to and greater than $1000, Zeropark will cover all costs of a wire transfer. The bank account details will be provided after selecting the wire transfer method in the Top-up section. Remember to include your Zeropark financial ID in the wire transfer title.
    • Credit card: All major credit cards are accepted. Note that the first credit card top-up is limited to $300, and a 2% payment fee applies.

Zero Park Pros

• • • • User Friendly Interface/Dashboard
      • Easy to Follow and Understand Stats
      • Global Reach
      • Easy To Customise Campaigns from Your Dashboard
      • Good For Newbies

Zero Park Cons

• • • • The minimum Deposit is $200 more than most

Wrapping Up Zero Park

The Zeropark traffic source is one of the most established ad networks on the market. Whether you are starting or scaling a campaign Zero Park has all the tools you need to get the job done.

The easy-to-use interface will help you keep control of your spending and you can track your results using Vollum (part of the same group of companies) as it integrates seamlessly with Zero Park. (Unsurprisingly)

You’ll find different targeting options and cost models depending on the ad format, which allows you to progressively optimize your campaign for the highest-performing traffic.

FAQ’s

Overall

Whether you are just starting your affiliate marketing journey or you are a seasoned pro choosing the Best Ad Networks In 2023 can be quite a minefield. Reach out to others if you can and do as much research as you can to ensure that you are signing up for the right one.

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