Aweber Review 2023

Introduction

Been collecting emails from your site or social platforms? If the answer is yes, but you are not using them to make some more money, then this article is for you.

They say ‘The money is in the list’ and in the 2020s this is as true as it has ever been. If you are not utilising your email lists on an easy to use platform like Aweber then it’s probably time you did!

Aweber is a reliable email marketing platform that offers a variety of tools to help businesses effectively connect with their audience.

Aweber makes it easy to handle and automate your email and so much more.

Whether you’re a small business owner or a seasoned marketer, Aweber has everything you need to run successful email campaigns and grow your subscriber list.

What is Aweber?

Aweber is an email marketing service created by Tom Kulzer in 1998. Since then, it has become one of the most popular email marketing platforms in the industry, trusted by over 100,000 businesses worldwide.

Top Benefits of Aweber

When it comes to email marketing, Aweber offers several key benefits.

Join the Mailing List

Email Marketing

Templates and More

Aweber makes it really easy to get started with your email marketing journey. With a raft of built-in templates and thousands of stock pictures to choose from, it’s a breeze getting your first email campaign up and running.

Drag and Drop Editor

Use the drag-and-drop email creator to style and compose your emails, segregate audiences, and ensure you are hitting the right customers with the right offers.

Email Automation

Newsletters on Autosend

Getting more sales and page views for your blog, YouTube channel, or any other social platform can all be achieved by sending regular newsletters to your subscribers.

With Aweber, you can save hours and hours of valuable time by setting up your automation just once. Edit your newsletter, add your latest offers and value content, hit send and you are done. All your subscribers will get personalised mail, this way you build trust and a stronger relationship with your subscribers.

Dynamic Content

You can segment your customers into groups to ensure that they all receive the right offers based on their behaviour. Using dynamic content your mail will seem personal to each individual, this helps enormously with open rates, sales and increasing your sign-ups.

Landing Page Builder

Build Your Own

Aweber is a great email marketing platform, but it offers you so much more.

In addition to email marketing, Aweber offers a powerful landing page builder that helps you capture more email subscribers. Create from scratch a high-converting landing page, use your own images or use the image library to easily find a fitting image.

With mobile-responsive templates and easy-to-use customization options, you can create stunning landing pages that convert visitors into leads on all devices.

Whether you’re promoting a product, hosting a webinar, or offering exclusive content, Aweber’s landing page builder has you covered.

Sign Up Forms Builder

Grow Your Email Lists

Growing your email lists is a constant for all marketers.

With Aweber creating engaging signup forms has never been easier. You don’t even need a website to start building your email list, as Aweber will host your landing pages with your sign-up forms.

Better still with your own website (something I would always recommend), Aweber allows you to create and customize signup forms that can be easily embedded on your website.

Add your sign-up forms to your Facebook page too. This makes it convenient for you to reach your audience wherever they are.

So, wherever you are driving traffic from be it social media, Pinterest, paid adverts or any other marketing promotions you run, you can be sure that Aweber can capture your customers.

A/B Testing

Why Testing is Important

Aweber understands the importance of optimizing your email marketing campaigns.

So they offer A/B testing capabilities that allow you to test multiple emails and track the results.

By experimenting with different subject lines, content, and designs, you can gain valuable insights into what resonates best with your audience.

AI Writing Assistant

Get Creative With AI

Unless you have been living in the wilderness recently, you cannot have failed to have heard or seen the explosion in AI technology.

For those looking to boost their creativity and streamline their workflow, Aweber’s AI writing assistant is a game-changer.

This tool helps generate engaging email content by suggesting ideas, providing real-time writing guidance, and allowing you to change the style and tone of your messages with ease.

E-Commerce

Power Up Your Sales

We will take a look at integrations shortly, before that let’s talk sales.

Aweber can host your sales pages, so if you have e-books, courses, or even physical products to sell, Aweber’s e-commerce offering is going to be a real plus for your business.

With features like custom sales pages, low transaction fees, multi-currency charging, and easy checkout page building, Aweber empowers businesses to sell products and track their sales performance directly from their email campaigns.

Additionally and crucially, Aweber integrates seamlessly with PayPal, simplifying the payment process for merchants and customers. You will also need a Stripe account for payment processing, but Aweber makes this easy with a built-in link to set you up with a Stripe account.

Integration

Connect To your Products

If you are utilising Aweber’s hosting for your product sales that’s great. However, some marketers though, prefer to have a shop like Shopify or use their website as their product-selling base.

For this very reason, over time Aweber has built an astonishing number of integrations into its platform.

It seamlessly integrates with a wide array of other platforms and tools, making it easy to streamline your workflow and increase your sales.

Whether you use CRM software, social media management tools, or e-commerce platforms, Aweber can help.

Web Push Notifications

What is Web Push?

If you have ever ventured into the world of paid advertising, you will know all about web push as an effective marketing strategy.

Web push is a form of advertising, where a short clickable message is delivered to a subscriber’s desktop when they are online and have a browser open.

It should be noted that this will only occur if the user allows/subscribes to the notification, as they require user permission.

Most web browsers, safari, chrome, firefox etc. will accept web push notifications as long as they are set to allow the permission request, which by default they usually are.

Aweber Pricing

Aweber offers flexible pricing plans to suit the needs of different businesses.

From their free plan, which allows you to build your email list and send emails to up to 500 subscribers, to their pro plan, which offers advanced features and unlimited emails, there’s an option for everyone.

The pricing here shows the current offering as of September 2023

The pricing here shows the current offering as of September 2023

Aaweber Pros and Cons

As with just about any product, each individual will have their own opinion about what’s good and what’s not about it. Nonetheless, here is a list of pros and cons for you to consider.

Aweber Alternatives

If you’re looking for alternatives to Aweber, other popular options include MailChimp and ConvertKit. Each of these platforms has its own unique features and pricing structures, so be sure to evaluate them based on your specific needs.

Aweber Customer Support

Types of Support

Aweber customer support has been winning awards for their customer service since 2015.

in 2022 the Aweber team won the Gold Stevie Award for the best contact centre of the year, and they continue to lead the way in customer service.

Aweber helps you by providing email, live chat and unlike most a telephone number for you to contact their call centre representatives directly. (Note: Primarily it’s a US number, but there is an International one too).

Library of Help

When providing a service like this it is always good to have an extensive knowledge-based resource to ensure that you have the help you need when you need it.

Aweber is pretty good at this too, as well as all the physical support they provide there is an extensive range of help articles on their website and a vault of video help via their YouTube channel.

Aweber Review 2023 Conclusion:

To conclude, Aweber is a solid piece of software that proves itself as an affordable and versatile email marketing platform in our 2023 review. Aweber makes it easy to create great designs and craft some really great email campaigns, landing pages and marketing solutions.

Aweber also makes it as simple as possible for you to be creative, by providing solid tools that both speed up and enhance your work. Add to this the Aweber support and back up and you have a real contender.

Even if you are only using Aweber for free Aweber can’t fail to enhance your business in some way or another. Aweber’s free plan is more than adequate to get you started on your marketing journey, and you only need to upgrade when you are ready too.

You can use Aweber to build a really robust and long-term email marketing solution. When you put up Aweber vs the competition it stacks up really well.

In the crowded landscape of email marketing solutions, you could do worse than trying out the free plan, giving it a test drive and see if it’s right for you.

It might just end up being the right email marketing tool for your business. With its availability and track record of delivering results, businesses of all sizes might just be glad they did check it out.

Are you ready to try it?

FAQ’s